Hi I'm Joe!

I'm a NESTA-PFT certified fitness coach with a degree in Kinesiology and over 10 years of experience helping people improve their health, strength, and confidence. I’m based in the South Bay and Alameda areas and offer flexible coaching through in-home training, Zoom sessions, and personalized programs through my app. My passion for fitness comes from my own personal journey. I’ve overcome obesity and diabetes, so I understand firsthand how difficult it can be to change your health, build better habits, and stay consistent. That experience has shaped the way I coach today. I believe lasting results come from realistic, sustainable changes—not extreme diets, quick fixes, or all-or-nothing approaches. I specialize in working with beginners, busy professionals, seniors, and individuals looking to lose weight, improve their overall health, and become stronger and more confident. Whether you’re starting your fitness journey, getting back into a routine after time away, or simply looking for more structure and accountability, I’ll meet you where you are and create a plan that works for you. My coaching style is supportive, encouraging, and personalized. Your program is built around your goals, schedule, experience level, and the equipment and space you have available. Whether we’re working together in your home, meeting virtually through Zoom, or following a customized program through my app, the goal is to make fitness practical and easy to fit into your everyday life. You can expect customized workouts, ongoing guidance, accountability, progress tracking, and consistent support. I don’t just want to give you workouts to follow—I want to help you understand the process, build confidence, and develop habits you can maintain long-term.